On Thursday , United Airlines releaseda leaning of “ substantial changes”to its policy aftergruesome videoof an senior manbeing savagely draggedfrom a United Airlines plane proceed viral . The changes are largely pointless PR ( “ extra breeding ” and a new “ client solutions squad ” ) , but a few seem in direct response to the incident earlier in April .

First , United Airlines assure to end the practice of forcing customers to give up their seat , unless they deem “ safety or security is at peril . ” By United ’s account , involuntarily forcingpassenger David Dao off an overbooked flight is what led to the brutal incident . The airway likewise promises to “ limit manipulation of law enforcement ” to specific instances of “ safety and certificate . ”

One issue with both of those change , however , is that United apparently have to decide what just constitutes a “ guard and certificate issue”—an unarmed , senior man?—and there ’s no mention of what passenger can do if United does n’t live up to the commitment .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

to boot , the air hose is offering up to $ 10,000 in customer compensation for those that willingly give up their seats . According to Harvard Business Review , previously , airlines paidup to $ 1,350for unvoluntary bumps . Key here , though , is that compensation is “ up to ” $ 10,000 . So do n’t anticipate to get bounce from a $ 400 trajectory to Omaha and make depository financial institution . ( For comparison ’s sake , Delta offers“Delta Dollars ” for recompense ; Southwestoffersup to $ 675 or $ 1,350 in compensation depend on the passenger ’s portion . )

Because United in the first place tried to avoid duty with anembarrassingly tone indifferent financial statement , this all gang hollow . The air hose may never amply convalesce their public image after the brutal video recording , but this is seemingly only the first , cumbersome half - step in a longsighted terminus change of direction of the company . Hopefully .

Here ’s the full leaning of commitments :

William Duplessie

Limit use of law enforcement to safety and security takings only .

Not call for customers seated on the airplane to give up their tooshie involuntarily unless safety or security is at peril .

Increase client recompense incentives for voluntary deny boarding up to $ 10,000 .

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found a customer solution squad to provide agent with originative solutions such as using nearby airports , other airlines or ground transportations to get customers to their last destination .

Ensure crews are book onto a flight at least 60 minutes prior to departure .

render employee with additional annual preparation .

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Create an automate system for soliciting volunteers to interchange travel program .

Reduce the amount of overbooking .

Empower employees to adjudicate client military service issues in the moment .

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extinguish the red tapeline on for good lost bags by adopting a “ no questions asked ” insurance on lost baggage .

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Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

William Duplessie

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