When it come to Star Wars marketing , R2 - D2 seems to take the brunt of Lucasfilm ’s continued attack to cash in on the franchise . The poor astromech droid has seem as everything fromcufflinks , tobike helmets , to now a sound old - fashionedAmerican football game .
https://gizmodo.com/r2-d2-flash-drive-cufflinks-are-obviously-the-best-cuff-5915029
For just$12 , the robot sidekick that once helped spare a galaxy far , far away has now been reduced to advance beyond the line of scrimmage . Somewhere Luke is stray in his Jedi grave . Meanwhile , here on Earth , Lucas is rolling in his gargantuan money pit .

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