‘Hairy Nose’ Ad Combats Pollution in China By Depicting a Future Dystopia

A bizarre new television get byWildAid Chinadepicts a dystopia where people have conform to air travel pollution by growing unreasonable amounts of nasal hair . The ultimate substance of the public serving announcement is , “ Change breeze defilement before it changes you . ”

Smog is a very serious issue in China powerful now , as evidenced by the “ White Christmas ” experience in Beijing this retiring December . In a recent WildAid poll parrot , some 90 percentage of Chinese citizens said zephyr pollution is their groovy wellness and environmental concern .

To raise sentience and prompt mass to action , environmental groupWildAid China recently launched its GOblue platform . The organizers are hoping to get Formosan citizens to start using “ smart , low - carbon fare choices for improve air timbre and cut greenhouse gas emission . ” As part of this campaign , the new ad , title “ Hairy Nose , ” depicts a future dystopia in which people have adapted to the smog by growing filter - same mustache out of their nasal passages . Not to be take literally , the advert is meant to convey the silliness of air pollution — and the potential unintended consequences if nothing is done about it .

The video is currently being feature on a numeral of popular societal media website , internal TV networks , outside silver screen , and in subway and taxi screens across China . It ’s doubtful that this campaign will work out China ’s pollution problem , but it ’s good to see this conservation happening in a countrywith a relatively poor environmental track record .

[ Guardian ]

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William Duplessie