Click to viewThis year was a pretty incredible Super Bowl ( peculiarly after last year when one Giz staff member ’s hometown Bears lost ) . And while the most exciting 30 seconds this year were unquestionably late in the quaternary quarter , the commercials , as always , held their own competition to enamour the audience . Here are our favorite tech - orient spots from the nighttime , designated with some awards that we fairly much made up after round off a sixer .
Best Product Placement – Iron Man
The Iron Man film look better with every minute we see . But did the Cartesian product positioning pass you by ? Keep your eyes peeled in the service department scene — Iron Man drives a Tesla Roadster . It ’s a nice railway car … but the guy wire can pilot .
Best Lost Cause – HD videodisk
This lame commercial-grade plug “ what you watch after the plot ” was thrash about in at the last moment . It ’s not even worth watching again , but here it is anyway .
https://www.youtube.com/watch?v=KWlj5ZX7JmY
Best High Concept – Audi R8 ( Old Luxury )
Taking a lesson from The Godfather , a man wake with an old ( Bentley ? ) front end in his bed . Blood has been supplant with petroleum , and our yearning with the R8 .
Audi R8 Luxury Sports Car Super Bowl Commercial Ad
Click to view
Best Laugh – ETrade.com ( Clown Version Sequel )
The first baby stockbroker we met was kinda lame . But then we clear that the first ETrade commercial of the dark was just a setup for a great wages .
ETrade.com
Worst Punchline – Garmin
Little railcar , little military drawing card , small sawhorse … and what about the GPS ? Is it little or something ?
https://www.youtube.com/watch?v=Vy5UaB936ms
Best Non - Commercial Commercial Moment – Football Terminated
You have intercourse that unintelligent Fox robo football game player they ’ve had for a few years as part of their graphics package ? On three occasions , the Terminator came in and gravel the shit out of him . And damn , it was meet .
Strangest Cross Branding – Ford ( regional commercial )
Ford pitches you a Fusion with a free iPhone … to practice with Sync … a Microsoft Cartesian product . And they use an iPod touch commercial-grade style . Very weird . ( And note : if this commercial message existed before tonight , we ’re no-good . We employ something called ‘ DVR ’ so we ’re a bit out of touch . )
Best Adolescent Humor – AMP Energy
There were sparking nipple clamps , I signify , c’m on .
Amp Energy
Singing crickets just do n’t have it as easy as they used to .
Best Overall Commercial – FedEx Pigeons
The fisheye POV shot from the carrier pigeon ’s enhanced eyewear sealed the muckle . But GPS and nightvision can only do so much when you ’re a pigeon .
Fedex Super Bowl Ad : Carrier Pigeons Bad Choice for Shipping
GadgetsSuper BowlTesla Roadster
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