As Amazon employees in Bessemer , Alabama near a ballot reckoning for their union election , Amazon is engaged in another end run of last - ditch crusade to salvage the troupe ’s repute as a GREAT work and it made another thwarted effort to micro - supervise the ballot count . All around , it ’s a bad look for Amazon , but this is a caller that ’s yell at its critics through a bullhorn to prove how majuscule it is . And the vitamin C - cortege is in spades goingthrough some stuff .
First , a secret plan bend in the squadron of first-rate - enthusiastic Amazon “ ambassador ” Twitter accounting . Today , in a program line apportion with Gizmodo , Amazon has said that it did not make a new craw of eggs invoice extolling bang-up workings conditions in Amazon warehouses . It ’s on-key , Amazonhas admitted , that it does have along - standingarmy of fulfilment center ( FC ) employee called “ ambassadors ” who mold in “ FCs and share facts based on their personal experience , ” but these particular Amazon ambassadors tweeting the same messaging in the same whole tone are phoney .
Today , Twitter drug user “ Robby”took recognition for the now - renowned “ Darla . ”We’re not sure whether Robby really created Darla , but Darla was a creation of Amazon , anyway . The breaker point is that it ’s hard to tell the real embassador from the fake ambassador in a residence hall of mirrors of ambassadors . And not even Twitter can seem to keep on top of them . “ Frants , ” who joined in March 2021 , has beentemporarily restrictedfor “ unusual activity ” but is still alive . Frants enjoy philology and jumping to Amazon ’s defence in the company ’s replies .
Photo: Mandel Ngan (Getty Images)
The latest Amazon ambassadors , like real ambassador , stylize name with the very real - somebody convention “ AmazonFC[FirstName ] . ” These , as my colleague Matt Novaknoticed , expose photographic incarnation with subtle , Greco-Roman Tell of AI - generated photographs — mainly , wisps of pilus smudged against mushy backdrops . They partake the same backcloth of a generic Amazon fulfillment center . Many join Twitter as Bessemer , Alabama ’s union election got afoot .
Some , like @AmazonFCJadeyn , who join in March 2021 , remain live with tweetslike this :
Hello twitterrr !
I ’m Jadeyn (:
I shape at amazon in Washington and I join this team where i can answer your questions about what its like to work at amazon ! I ’m here to be real and spill the tea ! arrive at me with your question supporter
For comparison , Hannah , an official “ ambassador,”tweetedin 2019 :
Been a fun and CRAZY first sidereal day for Prime twenty-four hours ! Leslie bug out things off this morning and I ’ve been here all dark ! Expect more blastoff from all the fun !
In an email to Gizmodo , Amazon said that many of the accounts appear to be phoney and dishonor Twitter ’s terms . “ We ’ve ask Twitter to inquire and take appropriate action . ”
rummy . Lately , there ’s been some confusion over official electronic messaging inside the company itself . On Sunday , Recodereportedthat Jeff Bezos urged underlings to attack . Soon after , an Amazon News tweet refuting the widespread written report that Amazon proletarian have been forced by fear of reprisal to urinate in feeding bottle — a claim that ’s been repeated many prison term over by drivers who deliver computer software for the company . A security engine driver , who apparently was not inform of the order , flag the tweets as likely literary hack “ run a risk Amazon ’s stigma . ”
Twitter ’s rule deem that unaffiliated mock accounts will be freeze if they do n’t understandably disclaim themselves as faker . A representative said that Darla was suspended for “ caricature . ” In Darla ’s defense , the ambassador generally do a passably bad job of impersonating Amazon employees .
In other news , the National Labor Relations Boardhas deniedAmazon its request to install a surveillance camera in a regional office where ballots will be counted for its Bessemer , AL union vote . It ’s also denied the alternative petition to alter the locks on the door where vote will be stored . Amazon and the union will already have an beholder on site , and a portion of the count will be livestreamed .
We ’re likely far out from the end of the union drive . If a clear winner is n’t declared , there might be a protracted unconscious process of adjudicating repugn ballots . There could also be an investigation into whether either side has make an atmosphere of fear or confusion . Something tokeep in intellect .
AmazonComputingJeff BezosMatt NovakOperating systemssoftwareX ( Twitter )
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